Vogue Editor Calls an End to Size Zero Models

Never ask me how I missed this one particular but recently Vogue editor Alexandra Shulman has been hailed as “hugely brave” right after calling out leading designers who force style magazines to have to use “size zero” models. She mentioned that the clothes designed by designers for the catwalk which have been then sent to magazines as samples for photo shoots had grow to be “substantially smaller” and “minuscule” and that Vogue now had to “retouch” photographs “to make the models appear bigger” and by bigger I’m guessing she indicates a lot more healthier hunting. How ridiculous is that? I’m calling her “my hero” due to the fact finally a person actually functioning for an really effectively identified fashion magazine is speaking up and we are not just hearing it from the public.

In a letter sent to some main fashion homes including Prada, Versace, Yves Saint Laurent and Chanel, Shulman wrote: “We have now reached a point where many of the sample sizes do not comfortably fit even the established star models. As an alternative, we have had to use girls with jutting bones and no breasts or hips, to fit them.” She added: “I am obtaining that the feedback from my readers and the basic feeling in the UK is that folks never actually want to see such thin girls.”

Eleni Renton, a top model agent who has pioneered the use of healthy-looking girls, mentioned: “It is about time that somebody stood up to the designers, and it is hugely brave of Alexandra to come out and say there is a dilemma. “I have had girls turn up to shoots and not be in a position to match into the samples and these are model-size, slim ladies. It has grow to be ridiculous and for as well extended, designers have been getting away with making clothing that are just not made for standard females.”

Hilary Alexander, the Telegraph’s fashion director, mentioned: “I completely assistance Alex and addressing this issue is extended overdue. Her contact now wants to be backed by all the other glossy magazine editors, who have to join the chorus if they want to see a change within the fashion sector. 1 lone voice will not be sufficient.”

Emma Healey of Beat, the charity that supports folks impacted by consuming disorders, said: “This is really welcome. The entire controversy over size zero models has been a wake up get in touch with. It is really encouraging to see Vogue taking a stance like this.” Telegraph.co.uk, 2009

This is all hard to take in taking into consideration I just not too long ago participated in the 1st ever Full Figured Fashion Week in NYC where the women have been encouraged to flaunt their curves on the catwalk and the typical model was a size 16/18. The truth is that in America alone, there are 40 million women more than size 14, spending $ 25 billion a year on clothing, or a quarter of all clothing sales, according to American Demographics. So why is a single of the best selling style magazines like Vogue nevertheless featuring clothing on models that are a size zero? I’d love someone to answer that for me.

Yet another intriguing fact is that many plus size clothes shops and websites nevertheless use models that are regarded as “straight size” rather than employing “plus size” models. I searched the web and retailers such as J.Jill, Jessica London, Roamans, OneStopPlus, and Silhouettes fall into this category whilst providing plus size clothes beginning at size 14W up to a 34W. How can a retailer offer you plus size clothes to its clients efficiently and not show it on a plus size woman is beyond me. Are they falling into the identical circumstance as Vogue, where like the magazine, the retailers are receiving smaller sized samples from their manufacturers so consequently they are having to use smaller sized models? I know for a truth that this is not correct since I have done match modeling for quite a few plus size manufacturers and retailers in my career and the average plus size match model is a size 18. Needless-to-say the samples are made in a size 18, so this can’t be possible.

What is going on globe? Can we get this appropriate? It appears easy enough to me that as a retailer you must show your merchandise on “actual size” models that are the exact same size as the women you are targeting. So to these retailers J.Jill, Jessica London, Roamans, OneStopPlus, and Silhouettes, my name is Danielle Line and I am a plus size model that is a “genuine size” 14/16. Feel free to make contact with me or my agency if you would like a “genuine size” model to operate for you. Until then, I will spend my funds with the retailers that do use “true size” models like me such as Lane Bryant, Torrid, Ashley Stewart, IGIGI, Hips &amp Curves, Kiyonna, Junonia, and SWAK Styles. For these retailers, keep undertaking what you happen to be performing due to the fact you are undoubtedly carrying out it appropriate in the plus size community. As for Vogue, let’s hope we see some alterations in the close to future. I will keep my eyes open.

Danielle Line, Plus Size Model and Guest Writer for Sealed with a Kiss Styles (SWAK Styles, Plus Size clothing) has built her career about her passion, embracing her personal unique beauty and plus-sized physique. Sealed with a Kiss Designs http://www.SWAKdesigns.com is a leading manufacturer of cost-effective and trendy plus size fashions

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